just.yoga

March 1, 2011

Crocs new Spring/Summer Collection 2011


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Crocs Spring/Summer Launch

Crocs Spring/Summer Launch

The new Crocs Spring/Summer collections are finally in stores. The new ultra-lightweight “Light on Your Feet” was launched on the 19th of February 2011.

The Crocs Light on Your Feet collection comes with either a canvas or leather upper with lace-up eyes to enhance the timeless appeal of casual sneakers. The collection features four exciting models – the unisex Hover Lace-up and Hover Slip-on, the retro-inspired Bowen for men and the Crocband Sneakids for children.

Hover Lace-up Sneaker

Hover Lace-up Sneaker

Hover Slip-on

Hover Slip-on

Bowen for Men
Bowen for Men

To celebrate the launch, Crocs organized the first-ever ‘Crocs Light on Your Feet Dance-off’ featuring 10 ofthe most popular street dance crews in Malaysia. They included Wakaka Crew (2010 8TV Showdownwinner), Giler Battle Crew (2010 8TV Showdown first runners-up), Famous Crew (2010 Battle of the Year firstrunners-up), Votion Force (2010 Dentyne Confidance champions) and Katoon Network (2009 Astro Battleground champions) among others.

The first 200 Croc lovers who registered on Crocs Facebook page,  walked away with mini Crocs keychain and RM 30 voucher.

Crocs Mini keychain

Crocs Mini keychain

The emcee of the day Liang, certainly got the crowd all riled up before the actual dance-off started. With his funny antics and comments everyone was in stitches and he certainly kept everyone on their feet especially whenever he got off stage in search for victims to join the mini challenges.

Crocs Love

Crocs Love

Emcee Liang

Emcee Liang

There certainly was a lot of activities during the event and for those daring enough to get on stage and perform some of the mini challenge walked away with a pair of Crocs as well. It was fun to watch them as the first challenged involved a team consisting of two person. The objective was to  carry his/her partner and out dance/move along to the music and be the last one dancing/moving. In one of the teams the woman was carrying the man; IMAGINE THAT !!

Last team dancing

Last team dancing

Everyone gets something

Everyone gets something

The dance battle certainly left the crowd in awe as the crew did their best to out-dance each other. The choreography, choice of music, dance routine, attitude certainly did play a major role in deciding the winner. Each member of the dance crew was seen wearing a pair of Crocs while show casing their stuff on stage. I’m sure the judges had a hard time picking the winners since there were a number of awesome team that took part in the challenge. After much deliberation, the winner of the Dance off was chosen. Katoon Network took home the grand prize which was RM 3000. Votion Force won second place which was worth RM 2000. Floor Fever won third place and took home RM 1000.

At the launch event, Crocs also offered a sneak preview of the three other major upcoming collections forSpring/Summer 2011. They included the ‘Duet’, ‘Candy’ and ‘Crocstone’. Hopefully they’ll arrive soon cause I certainly could use a new pair 🙂

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